Site geographical targeting and audience by countries
What does this feature do?
This feature gives you a clear picture of where your site traffic is coming from in terms of geographical area. As you can see on the map, it only takes a second to discover a minefield of information about what parts of the world your visitors are coming from. By scrolling onto the countries from which you get visitors, you can see what percentage of the total number of visitors to your site are from that country.
Why is this data so important to me?
In marketing terms, it is vital that you know where your traffic is coming from. If, for instance, you are UK based and are writing a blog with the assumption that most of your visitors are from the UK, but this tool shows that a higher percentage of your visitors are coming from the US, then by adapting your content to include these readers you are likely to increase revenues.
This data may conjure up some surprises, and it might lead you to focusing on markets that you previously did not consider. The boom location for Internet readership is currently in Asia, and you may find that you have an unexpectedly large following in that part of the world.
As a whole, this data will help you better represent the people who visit your site and perhaps lead you to creating several versions of your resource in different languages. Without data such as this, you are effectively swimming in the dark, and you could be wasting a lot of time and money on ill-placed marketing drives when a few quick changes could dramatically increase the effectiveness of your site, make it more relevant to its readers, and more profitable for you.
Click here to see the list of analytic features.