CMS platform changes
What does this feature do?
CMS stands for content management system, and any site which needs to be updated more than once a month, or which has a blog, or which non-developers will be updating or which needs to be managed from remote locations will be based on a CMS platform such as WordPress, Drupal and Joomla, Umbraco and Pligg. Nowadays, only a small amount of sites are static and without a CMS.
This feature shows if and when any changes have been made in the CMS platform of your or a competitors site. CMC changes are made most commonly when sites upgrade their backend engine that runs the website, when generally when technology changes are made.
Why is this data so important to me?
When looking at your competitor’s data, a CMS change points to a change in technology, and the fact that the company has launched new innovative policy. You can use this data to see what changes they have made, and consider following their example if the changes have a positive impact on the site.
Click here to see the list of analytic features.