Important Truths I’ve Learned About Life

•March 27, 2018 • Leave a Comment

Important Truths I_ve Learned About Life

Everyone gets drilled with certain lessons in life. Sometimes it takes repeated demonstrations of a given law of life to really get it into your skull, and other times one powerful experience drives the point home once forever. Here are 88 things I’ve discovered about life, the world, and its inhabitants by this point in my short time on earth.

1. You can’t change other people, and it’s rude to try.

2. It is a hundred times more difficult to burn calories than to refrain from consuming them in the first place.

3. If you’re talking to someone you don’t know well, you may be talking to someone who knows way more about whatever you’re talking about than you do.

4. The cheapest and most expensive models are usually both bad deals.

5. Everyone likes somebody who gets to the point quickly.

6. Bad moods will come and go your whole life, and trying to force them away makes them run deeper and last longer.

7. Children are remarkably honest creatures until we teach them not to be.

8. If everyone in the TV show you’re watching is good-looking, it’s not worth watching.

9. Yelling always makes things worse.

10. Whenever you’re worried about what others will think of you, you’re really just worried about what you’ll think of you.

11. Every problem you have is your responsibility, regardless of who caused it.

12. You never have to deal with more than one moment at a time.

13. If you never doubt your beliefs, then you’re wrong a lot.

14. Managing one’s wants is the most powerful skill a person can learn.

15. Nobody has it all figured out.

16. Cynicism is far too easy to be useful.

17. Every passing face on the street represents a story every bit as compelling and complicated as yours.

18. Whenever you hate something, it hates you back: people, situations and inanimate objects alike.

19. Ralph Waldo Emerson’s works alone can teach you everything you need to know about living with grace and happiness.

20. People embellish everything, as a rule.

21. Anger reveals weakness of character, violence even moreso.

22. Humans cannot destroy the planet, but we can destroy its capacity to keep us alive.  And we are.

23. When people are uncomfortable with the present moment, they fidget with their hands or their minds.  Watch and see.

24. Those who complain the most, accomplish the least.

25. Putting something off makes it instantly harder and scarier.

26. Credit card debt devours souls.

27. Nobody knows more than a minuscule fraction of what’s going on in the world. It’s just way too big for any one person to know it well.

28. Most of what we see is only what we think about what we see.

29. A person who is unafraid to present a candid version of herself to the world is as rare as diamonds.

30. The most common addiction in the world is the draw of comfort. It wrecks dreams and breaks people.

31. If what you’re doing feels perfectly safe, there is probably a better course of action.

32. The greatest innovation in the history of humankind is language.

33. Blame is the favorite pastime of those who dislike responsibility.

34. Everyone you meet is better than you at something.

35. Proof is nothing but a collection of opinions that match your own.

36. Knowledge is belief, nothing more.

37. Indulging your desires is not self-love.

38. What makes human beings different from animals is that animals can be themselves with ease.

39. Self-examination is the only path out of misery.

40. Whoever you are, you will die. To know and understand that means you are alive.

41. Revenge is for the petty and irresponsible.

42. Getting truly organized can vastly improve anyone’s life.

43. Almost every cliché contains a truth so profound that people have been compelled to repeat it until it makes you roll your eyes. But the wisdom is still in there.

44. People cause suffering when they are suffering themselves. Alleviating their suffering will help them not hurt others.

45. High quality is worth any quantity, in possessions, friends and experiences.

46. The world would be a better place if everyone read National Geographic.

47. If you aren’t happy single, you won’t be happy in a relationship.

48. Even if it costs no money, nothing is free if it takes time.

49. Emotions exist to make us strongly biased towards or against something. This hinders as often as it helps.

50. Addiction is a much greater problem in society than it’s made out to be. It’s present in every person in various forms, but usually we call it something else.

51. “Gut feeling” is not just a euphemism. Tension in the abdomen speaks volumes about how you truly feel about something, beyond all arguments and rationales.

52. Posture and dress change profoundly how you feel about yourself and how others feel about you, like it or not.

53. Everyone thinks they’re an above average driver.

54. The urge to punish others has much more to do with venting frustration than correcting behavior.

55. By default, people think far too much.

56. If anything is worth splurging on, it’s a high-quality mattress. You’ll spend a third of your life using it.

57. There is nothing worse than having no friends.

58. To write a person off as worthless is an act of great violence.

59. Try as we might to be otherwise, we are all hypocrites.

60. Justice is a human invention which is in reality rarely achievable, but many will not hesitate to destroy lives demanding it.

61. Kids will usually understand exactly what you mean if you keep it to one or two short sentences.

62. Stuff that’s on sale usually has an annoying downside.

63. Casual swearing makes people sound dumb.

64. Words are immensely powerful. One cruel remark can wound someone for life.

65. It’s easy to make someone’s day just by being uncommonly pleasant to them.

66. Most of what children learn from their parents isn’t taught on purpose.

67. The secret ingredient is usually butter, in obscene amounts.

68. It is worth re-trying foods that you didn’t like at first.

69. Problems, when they arise, are rarely as painful as the experience of fearing them.

70. Nothing — ever — happens exactly like you pictured it.

71. North Americans are generally terrible at accepting compliments and offers of help.

72. There are not enough women in positions of power. The world has suffered from this deficit for a long time.

73. When you break promises to yourself, you feel terrible. When you make a habit of it, you begin to hate yourself.

74. A good nine out of ten bad things I’ve worried about never happened. A good nine out of ten bad things that did happen never occurred to me to worry about.

75. You can’t hide a bad mood from people who know you well, but you can always be polite.

76. Sometimes you have to remove certain people from your life, even if they’re family.

77. Anyone can be calmed in an instant by looking at the ocean or the stars.

78. There is no point finishing a book you aren’t enjoying. Life is too short for that. Swallow your pride and put it down for good, unfinished.

79. There is no correlation between the price of a brand of batteries and how long they last.

80. Breaking new ground only takes a small amount more effort than you’re used to giving.

81. Life is a solo trip, but you’ll have lots of visitors. Some of them are long-term, most aren’t.

82. One of the best things you can do for your kids is take them on road trips. I’m not a parent, but I was a kid once.

83. The fewer possessions you have, the more they do for you.

84. Einstein was wiser than he was intelligent, and he was a genius.

85. When you’re sick of your own life, that’s a good time to pick up a book.

86. Wishing things were different is a great way to torture yourself.

87. The ability to be happy is nothing other than the ability to come to terms with how things change.

88. Killing time is an atrocity. It’s priceless, and it never grows back.

Source: Raptitude.com

Become a Pay Per Click Expert in 5 Quick and Easy Steps!

•July 28, 2013 • Leave a Comment

Ever heard of the 90/10 pay per cliíck rule? Basically it says that 90% of PPC success is enjoyed by only the top 10% of advertisers who know the inside methods to getting the most from their PPC campaign. And oddly enough, it’s basically true. Especially when it comes to Google’s AdWords, which offers the most advanced methods to help advertisers get their money’s worth (and then some!)

Some people use PPC as their primary source of search engine marketing while others use it as a way to get steady supplemental targeted traffíc. As an SEO professional I’ve developed PPC campaigns for my clients so they get targeted traffíc while the organic optimization is ramping up, which often takes weeks or months. Whatever the reason, PPC is a good way for any online business owner to get targeted traffíc and a great way for those who know how to use the system to their advantage. And that’s exactly what this article will do for you.

But before we dive in, just why is AdWords so valuable? There are plenty of reasons but for starters…

1. AdWords listings are seen by more than 80% of all Internet users on millions of sites ranging from Google and AOL to very specific niche locations it would otherwise take forever to research and manage independent advertising accounts with.

2. Your ads can be targeted specifically by region or language.

3. Ads that you can constantly update and test are a great way to test what keywords are really best for targeting in your organic SEO efforts, which can be very time consuming and expensive.

Step 1: Get an AdWords Account

If you don’t already have an AdWords account, it’s easy enough to sign up for at http://adwords.google.com. Once you have your account you can begin creating ads and finding the best keywords. Actually, you can use Google’s free AdWords keyword research tool even without an account by visiting:

https://adwords.google.com/select/KeywordToolExternal.

Step 2: Develop a Killer Ad

Here are the things to know about ad development broken out by Title and Body…

Ad Title:

1) Use targeted keywords NOT your company name

2) Mention a benefit, rather than a feature.

3) Take advantage of the “Dynamic Titles” feature by entering the following code in your title “{KeyWord: Your Keyword}” (without quotes.) This allows you to use the same ad body text with a dynamically generated title that matches exactly what the searcher is looking for and makes your ad the most relevant it can be. By the way, this is case sensitive; “{KeyWord: Your Keyword}” will make the first letter of each word capitalized while “{keykord: your keyword}” will make it all lower case.

Ad Body:

The body or text of your ad need only do two things; hook ’em and then reel ’em in. The hook is something that peaks their interest such as “íncrease your profíts with XYZ software.” While reeling them in involves what traditional marketers refer to as a “call to action.” This might be “Download your Free 30 day Tríal now.”

Note: Do not over capitalize your ad. At best just capitalize the words you feel are most important to the viewer. It’s OK to capitalize the first letter of each word in the title but not the body.

Step 3: Maximize URL Usage

While we’re on the subject of what the searcher sees in your ad, we need to consider the URL. Google will let you make the visible URL different than the actual URL leading to the landing page where the visitor will end up after clicking your ad. This is huge! Take advantage of it.

This feature will let you test multiple landing pages in your ads to see what pages are converting sales best while showing the visitor the “display” URL for your product. Let’s say the landing page being tested in this particular ad is “…com/XYZ/purchase3.htm.” When that ad gets clicked you will soon see if “/purchase3.htm” is converting better than “/purchase1.htm.” But here’s the magic… By using a display URL of “…com/XYZ/” , and actually having the product there as well, you are building your brand and providing a visual queue for users to manually type in the URL if for some reason your landing page is unavailable.

Step 4: Use Special Keyword Advantages

Obviously keywords are a very big factor in the success of your campaign. Choosing the best keywords is extremely important and using Google’s “Keyword Matching Options” can help take your great keywords one step further. Just clíck the “Advanced option: match types” link when setting up your ads and choose from the following…

1) Broad Match: Is the default and will show your ad each time all of the keywords in your keyword phrase are entered.

2) Phrase Match: Looks for the order of words in your keyword phrase and only shows your ad if the order matches. Your ad will still show if your phrase is any part of the search query, but only if the word order is the same.

3) Exact Match: This is the most stringent and will only present your ad if your exact keyword phrase, and ONLY your exact keyword phrase, is used.

4) Negative Match: This is a nice feature that will stop your ad from showing if a word appears in the search query that you don’t want to get clicks for. The most common example is “free” which would eliminate you paying for clicks from people who just want a free version of what you offer.

Step 5: Find and Use the Best Keywords

Now for the most important aspect of your PPC campaign; keyword selection. The more targeted keywords you can find, the better. Google offers a great free keyword tool as we discussed early on. Here are the qualities to look for in your keywords:

1) A good “Average Search Volume” rating (check out the blue bars)

2) A high search volume for the previous month (especially true for seasonal topics)

3) The lowest possible “Advertiser Competition” rating

4) Look for common misspellings and use the “exact match” feature to get plenty of low cost targeted traffíc.

5) Scroll down the page and find hidden gems that others miss. There are a lot for those who look carefully enough.

Insider Tip: You can also collect hundreds of low volume keywords, put them in a spreadsheet for easy upload and use the “Dynamic Title” feature we discussed earlier to generate hundreds of low cost highly targetëd leads.

Professional Tip: SEO professionals typically use specialized keyword selection and SpySoftware because it does weeks worth of work in a matter of hours. Keyword Elite for example, can generate thousands of valuable keywords in minutes and does “ethical spying” that exposes the competition and makes placement takeover easy.

That’s all you need to know to join the top 10% of PPC advertisers getting the most out of their campaigns with minimal effort. Best of luck!

SEO Software Bargains and Where to Find Them

•July 28, 2013 • Leave a Comment

Using the right SEO software is one of the most important things you can do for your website’s success but finding it is not always easy. The products you hear the most about are often just the most advertised and not necessarily the best, or at least not the best to fit your particular needs.

For the most part, just about any product can help you in some way unless it’s a real piece of junk. So if you already have one and are not getting the results you want, try to spend a little more time with it and make it pay off. But if you are looking, read on. This article focuses on three that have helped thousands get the ranking they need. Even if one is not right for you, you can see what the top rated tools do.

But before we dive into the tools, let’s look at why we need them. In short; using SEO software is like buying time and expertise. A good product will save you a great deal of time and deliver the results of a search engine optimization expert. If you have a lot of free time to learn and perform manual SEO, you can save a hundred or so bucks and do it all without a tool. If you’d like to see faster results and focus your time in other areas, it’s probably worth the money to buy a good product. Of course with so many claiming to be the best, the hardest part is finding the one that will work for you.

Over the past nine years, as an SEO consultant, I’ve used over a dozen well known, and not so well known SEO tools. The results have varied from “Wow!” to “What a waste!” We’ll focus on the “Wows!” three types, one of which is likely to do what you need; 1.) Jumpstart (for maximum return with minimum cost), 2.) Site Owner’s Best Friend (to tackle major SEO tasks and more), and 3.) SEO Pro Pick (what SEO professionals use to get the best possible results in the least possible time.)

So here they are…

1.) SEO Equalizer

Those new to SEO, looking for a jumpstart with SEO software have found a winner with SEO Equalizer. It became popular as an SEO spy tool and soon caught on as a great link building program and keyword analyzer. It provides an easy ‘in’ for anyone wanting to take control of their Web placement destiny. It’s great for anyone who wants to minimize spending, boost ranking and does not mind waiting a little longer to see great results (as compared to the Pro Pick, SEO Elite below.)

Here’s what it does best:

A.) Finds your most competitive keywords and phrases.
B.) Locates and analyses competitor sites.
C.) Builds and helps maintain link partnerships.

Quick to learn and easy to use, SEO Equalizer is also one of the best bargains..

2.) Traffic Travis

This is a one of those hidden gems you dream about finding. A great app that not a lot of people know about (probably because the name is not very descriptive.) With a price tag of about $100, Traffic Travis is powerful enough for professionals and easy to use for a website owner, new to search engine optimization, who just wants results with very little learning curve.

Traffic Travis is like the “Swiss Army Knife” of SEO software and has become known as the “Site Owner’s Best Friend.” Here’s some of what it does…

A.) Finds, sorts and organizes your most important keywords. B.) Shows your site’s (and competitors’) rankings on major search engines. C.) Completes full SEO page analysis for any Website, so you can see what the top ranked pages are doing right for ‘on page optimization’ and how you can do even better.
D.) Helps build and manage backlinks (very important for Google.)

E.) Manages your Google AdWords campaign if you do PPC.

F.) And even builds online survey pages to quickly collect visitor feedback once they find your site.

It’s tough to do an “apples to apples” comparison of this one with either of the others. It wears a lot of hats that Website owners can benefit from. Like SEO Equalizer it has shown me slightly slower results than SEO Elite, but is a great value.

3.) SEO Elite

My first “Wow!” happened in 2005 with SEO Elite. This app was the first truly affordable piece of SEO software I came across that did all it promised. At $167 it’s about half the price of similar products but packs a lot more punch. It has three things that impress me almost as much as the results it gets…

1.) No annual feës (unlike some that charge $100 a year in “subscription” fees.)
2.) Free upgrades for life (I’m already on my third version and it just keeps getting better!)

3.) No Questíons Asked, 8 Week Guarantee or full rëfund.

That’s why I bought it. This is why I kept it…

Google results after the first four weeks:

# 1 Spots = 7

# 2 Spots = 11

# 3 Spots = 16

Links = 409 high quality inbound links obtained (extremely important to rank well on Google)

That was all in the first month and for just one site. In the three years since then I have received hundreds of additional top rankings spanning multiple sites.

Here are some of the things SEO Elite does very well…

A.) Let’s you check your site’s ranking for unlimited keywords on the major search engines.

B.) Tracks any changes in rank and notifies you.

C.) Finds the best possible link partners for your site, based on Google’s standards.

D.) Shows which partners are still linking back to you.

E.) Performs backlink searches on all major search engines.

F.) Analyzes and compares special search commands on Google.

G.) Finds exactly which websites your competitors are advertising on.

H.) Helps you eliminate any penalized websites you link to.

If you need great SEO software, can invest $167 and don’t mind spending a few hours mastering a new tool, SEO Elite is worth looking at. It’s the most widely used professional SEO software package for a reason.

Getting the right SEO software can be the best buying decision you ever make for your website. Enjoy!