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Website design is a skill and an art. While creativity plays a very important role in creating beautiful and effective websites, knowledge is equally important for developing powerful layouts that convert. This article takes a closer look at the key things to look for in a web designer to maximize your chances of picking a reliable and knowledgeable professional.

As more and more people access the web using a smartphone or another type of mobile device, a good website needs to be fluid and to perfectly adapt to a wide array of devices and screens. The first and foremost skill of a good web designer is the ability to develop responsive websites. Responsive web design is a set of best practices all web designers should know and implement in their projects. When a website is perfectly functional on all viewing devices, users tend to visit more pages during one session. Also, they tend to spend a longer time on the website, as they follow through the sales funnel to accomplish the specific goals you’ve set in the beginning of your project. Search engines reward websites that cater to the user by offering them higher positions in the SERPs. This can help you save money on search engine marketing, as your SEO endeavors will be more effective.

A good web designer should be able to think beyond the look and feel of a website. The loading speed, for instance, can make a huge difference in the way Google crawls, indexes and ranks a website. It is true that a good web developer or coder can use specific programming techniques that can speed up the loading of a website. However, if the web designer doesn’t know how to avoid bulky or slow-loading visual and functional elements, the coder won’t be able to do wonders for the loading speed of the web page. When choosing a web designer, ensure you get one who knows how to optimize a layout to load as fast as possible.

Good web designers are always up-to-date with the latest news in their industry. They know what the best practices are at any given time, and they are able to implement them in the projects they develop for their current and future clients. If, for instance, you come across a web designer who doesn’t know what a hamburger menu is, you should cross them off your shortlist. Everybody browsing the web on a mobile device knows hamburger menus and expects to see them on every website they visit.

Skills and creativity are very important, but they aren’t the only things to look for in a good web designer. A really good professional should have excellent communication skills, in order to be able to understand what their clients need and to deliver the results these clients expect. Before everything else, you have to ensure the web designer you intend to hire is able to communicate with you in a smooth and effective manner. He or she has to keep you informed on all progress, so that you can keep tabs on your project and schedule other activities accordingly. A web designer who is very difficult to reach may not be the best choice ever. Web design shouldn’t be a black box. Good websites are usually the result of a close cooperation between web designers and their clients.

Last but not least, the best web designers are able to stick to the agreed deadlines. Reliability is as important as any of the above mentioned skills and abilities. If you need a website for the launch of a new product, you won’t be too happy to have it delivered with a three-months delay. Pay close attention to all these details and you’ll surely make the best choice.

John Drake is the owner of J Drake Graphic Design and enjoys creating logos and designing visual solutions to graphic and website problems that clients can’t even see or didn’t know existed. Since opening, JDGD has been awarded many awards for projects and campaigns.

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Keeping your website and online services accessible for all individuals should be a top priority for all modern companies. ADA Compliance Pros understand all of the requirements and strategies necessary to transform online sites into completely accessible services. In order to turn your web services fully accessible, you need to understand the major web content accessibility guidelines. Hence, here’s your guide to the major guidelines you must fulfill to be in full compliance with modern accessibility requirements.

Accessibility that’s Perceivable

Some users of your website might have problems with their vision or hearing, which is why having a level of accessibility that’s completely perceivable is essential. Many people find it surprising that many websites are still fundamentally lacking in terms of having enough facilities to ensure complete accessibility. In particular, simple changes such as having the text of dialogue for the hearing impaired are very simple to put into place.

Using the right consultants, you’ll quickly pinpoint all areas of your web services that don’t meet the criteria for vision, sound, and touch. From there, you’ll have no problem forging the right strategies to correct these issues, such as creating sound clips to accompany any text you might display. Professionals in the field of accessibility should quickly guide you towards the most straightforward path towards meeting web content accessibility guidelines.

Accessibility that’s Operable

In addition to having services that are properly perceivable, you must have content and functions that are operable by all users of your websites. Accessibility that’s operable means that all individuals can perform the actions they desire on your services without any issues. In practical terms, it means you must have alternatives for those facing difficulties with their vision or other ailments. Small yet significant adjustments can make a world of difference when trying to make your services more operable. Once you consult with accessibility professionals, you’ll quickly realize how easily you can make small changes yet meet web content accessibility guidelines for operability.

Accessibility that’s Understandable

In comparison to making your services perceivable and operable, having a service that’s understandable is a much more fundamental problem you must tackle. Understandable websites must have everything from clear terms and conditions to relatively simple user navigation. You must design the website so that anyone that visits your site can properly comprehend fundamentals such as the purpose of your service.

Running a range of tests and reports through high-quality accessibility services, you’ll quickly get a good measure of the understandability of your websites. You’ll find that the more complex your service, the lower you’ll likely score for this component. However, even highly specific pages and services can go through transformations to make them understandable for all users. Trained accessibility consultants will let you know of all the specific changes you should put into place when trying to meet these guidelines for accessibility.

Accessibility that’s Robust

On the other end of the accessibility spectrum, especially in contrast to understandability, involves making your services more robust. Robust web services prevent the need for your users to undertake any unnecessary burden to enjoy the full functionality of your web services. Put another way, it means that the most dynamic aspects of your website should meet all of the latest guidelines. Most dynamic content involves using scripts and other functions consisting of JavaScript and CSS. These languages already have guidelines in place for developers looking to make their content meet web accessibility guidelines.

To achieve robust services that comply with guidelines, you’ll need to adjust code and other technical aspects of your website so that they meet various specifications. Making your websites comply with robust accessibility requirements is perhaps the most technical aspect of this entire process. However, with the right guidance from consultants and developers, you should have no issue navigating towards meeting web content accessibility criteria for robustness.

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There are numerous steps to take in terms of building a successful website however, lots of people get caught up in the design and style. It is crucial that you focus on not simply making a beautiful website, only one that is extremely easy to use, whilst being google search friendly. On this page, we shall briefly have a look at some important aspects of website design that you need to be aware of.

First of all, using space and color is very important. By way of example, you must stay away from text on backgrounds of the same or similar color. White text with a white background will likely be virtually invisible which is definitely not a good idea. Even light yellow text with a white background is really a bad idea simply because it can cause your users difficulty in reading. Most users are really quick to exit a web site, so don’t let them have grounds to achieve this.

Next, you need to ensure that your website is well structured and easy to navigate. This means that there has to be a menu, an interlinking structure, breadcrumbs, search bar etc. By doing this, it can ensure it is easier for visitors to endure your web site and have the data they want. When a user can’t obtain the information they need as easily and quickly as you can, it is going to increase your bounce rate.

Lastly, factors to consider the elements that you apply in your page for example images and graphics are properly optimized for web. Because of this the dimensions of the files ought to be reduced whenever possible to ensure that it doesn’t decrease your blog. Whether it does, this will likely not simply affect your page load speed but in addition your SEO.

In conclusion, we now have just looked at several important things you need to spend attention when it comes to web design. Once you make sure to avoid any of these pitfalls, your site could have a better chance of success.